Create Outstanding Influencer Marketing Gifting Campaigns With Craftom
Whether you are launching a new beauty product, a collab with a fashion blogger, or a CBD energy drink, it’s imperative to gain trending status on Instagram and other social media platforms for your brand or product launch to succeed.
This is where influencer marketing becomes key. Influencer marketing works so well because consumers are more likely to purchase products recommended by someone they trust.
How do you not only reach the best influencers, but give them an experience with your product or company that they’ll want to share with their followers?
By putting together a killer influencer marketing campaign that provides a remarkable experience for influencers, starting the moment they receive a package with your product.
Craftom cut its teeth in the 3D mailer and gifting space, so we know how imperative it is for the “unboxing” process to be a delightful and engaging experience. We combine our unique gift packaging with our innovative gifting and sending portal to create an engaging, multi-channel campaign that the influencers you engage will be thrilled to share with their social media followers.
How an Influencer Marketing Campaign With Craftom Works
1. You Choose Which Products to Offer.
Pick which of your products you want to give to influencers. You could send everyone the same gift, send some influencers one gift and other influencers a different one, or let influencers choose what they’d like to receive. If you want to offer some branded swag in addition to your product, we’ll help you find and source the perfect gift.
2. We Create a One-of-a-Kind Experience.
Based on your brand, product offerings and influencer marketing preferences, we’ll craft a branded unboxing experience that we’ll personalize for each influencer you work with. We’ll also build a custom portal that you and your team can use to send gifts to influencers, or to allow influencers to choose the gifts they want to receive.
3. We Handle the Logistics.
When you’re ready to launch the influencer marketing campaign, all you’ll need to do is decide which influencers you want to target; we’ll handle the rest, from customizing every package, to dropshipping it on your behalf and notifying you when it’s been delivered. We’ll track which gifts have been shipped and how many you have remaining, keeping you in the loop along the way.
The Craftom Gifting + Shipping Platform for Influencer Marketers
The Craftom gifting platform for influencer marketing is hosted on U-Gift™, our white-label gifting platform. We offer two different products, Send™ and Pick™; check out the features below to learn more about which platform is right for you.
SEND™ PRODUCT
Ideal for sending specific gifts you choose to specific social media influencers
Hyper-personalize each gift with different logos, names, call-to-action messages and photos - whether shipping 1 or 500 packages at a time
Open, customizable platform: you choose your own gift offerings and personalization options
Personalized messages available with every send
Same-week ship-times on most personalized influencer packages
Monthly reports and monitoring
Plugs into most CRMs; including Salesforce, HubSpot and Microsoft Dynamics
No setup or platform fees
PICK™ PRODUCT
Ideal for letting social media influencers choose which gift or product they’d like to receive
Email, message or text your influencers a branded link where they can pick, personalize and ship their customized gift to an address of their choice
Each gift box can be hyper-personalized with your brand, their brand, their name and a meaningful photograph - whether emailing 1 or 500 gifts at a time
Open, customizable platform: you choose your own gift offerings and personalization options
Personalized messages available with every package
Same-week ship-times on most personalized products
Monthly reports and monitoring
Plugs into most CRMs; including Salesforce, HubSpot and Microsoft Dynamics
No setup or platform fees