Up Your Field Marketing Game With the Craftom Gifting Platform
Current events have likely thrown a wrench into your field marketing strategy - the COVID-19 pandemic has turned meetings into Zoom calls, budgets have tightened and events have been postponed, moved to a virtual format or cancelled altogether.
Field marketers are left searching for unique, cost-effective ways to pivot their marketing strategy without a decrease in conversions or sales. But how do you create a field marketing campaign to reach prospects and gain customers when everyone is working remotely?
The Craftom gifting and shipping platform makes it easy to make an impression on prospects and future customers from afar through an easy-to-create, easy-to-deploy field marketing campaign. Our direct mail campaigns for field marketing teams bridge the gap between marketing and sales by offering something unique that your competition doesn’t to create awareness and generate conversions.
How a Field Marketing Campaign with Craftom Works
1. We help you pick the perfect gifts for your audience.
We’ll work with you to select gifts from our curated selection of more than 60 gift sets, while considering your budget and your target audience. If you have something in mind and we don’t have it, we’ll source it for you. No matter which gifts you select, you’ll feel confident knowing the recipient will enjoy a high-quality, hyper-personalized gift to enjoy.
2. We build a custom portal for your team to use.
Do you need to send gifts after a virtual event or are you sending gifts as part of an ongoing field marketing campaign? Do you know the recipients’ mailing addresses or do you need to collect them? Do you want to let recipients choose their preferred gift or do you want to surprise them with a gift? We’ll build a branded portal that fits your exact gifting needs.
3. We handle all the shipping and logistics.
When you’re ready to launch your field marketing campaign or give virtual event attendees a gift following the event, all you’ll need to do is submit your gift orders or email your recipients a link to pick their gift. We’ll take care of the rest, from personalizing each gift to dropshipping it to their home or office and notifying you once it’s been delivered.
The Craftom Gifting + Shipping Platform for Field Marketing Teams
The Craftom field marketing gifting platform is hosted on U-Gift™, our white-label gifting platform. We offer two different products, Send™ and Pick™; check out the features below to learn more about which platform is right for you
SEND™ PRODUCT
Ideal for mailing to companies with onsite decision-makers
Send personalized packages and campaigns to your prospects, clients and employees’ office addresses
Hyper-personalize each product with different logos, names, call-to-action messages and photos, whether shipping one or 500 packages at a time
Open, customizable platform: you choose your own products, personalization options and price-points unique to your internal platform
Customizable gifts from quality USA brands and manufacturers (YETI, Shinola, The North Face and more)
Personalized messages available with every send
Same-week ship-times on most personalized products
Monthly reports and monitoring
Plugs into most CRMs; including Salesforce, HubSpot and Microsoft Dynamics
No setup or platform fees
PICK™ PRODUCT
Ideal for mailing to companies with remote decision-makers
Email, message or text your prospects, clients and employees a branded link where they can pick, personalize and ship their customized gift to an address of their choice
Each gift box can be hyper-personalized with your brand, their name and a meaningful photograph
Open, customizable platform: you choose gifts options, customization criteria and price-points unique to your customer-facing platform
Customizable gifts from quality USA brands and manufacturers (YETI, Shinola, The North Face and more)
Personalized messages available with every send
Same-week ship-times on most personalized products
Monthly reports and monitoring
Plugs into most CRMs; including Salesforce, HubSpot and Microsoft Dynamics
No setup or platform fees
Create Impactful Promotional Campaigns Through Direct Mail With Craftom
Ready to send innovative direct mail, generate additional touchpoints following a virtual event, build a bridge between marketing and sales and create brand awareness in an entirely new way? Get in touch below to get started and demo the Craftom platform!