Supercharge your B2B ABM Strategy with the Craftom Gifting + Shipping Platform
With account-based marketing comes a unique set of opportunities and challenges, and the changing landscape due to COVID-19 has only intensified this.
On top of the inherent difficulties of building relationships with someone no longer in their company’s physical space, you are also fighting for their attention amidst make-shift offices, long zoom calls and the distractions that come along with virtual schooling or even simply working in the same space you live.
How do you reach your target accounts, get in the door and connect with their team when all the key decision makers are working remotely?
At Craftom, we’ve put a modern spin on traditional ABM tactics with our gifting and shipping platform. Our streamlined ABM gifting portals simplify the sales process by providing a method for the sales and marketing teams to execute a cohesive account-based marketing strategy. You’ll have an edge over your competition as you create brand awareness and generate sales with the use of high-end, personalized gifts that communicate your product’s UVP and leave a lasting impression.
How B2B ABM Campaigns with Craftom Work
1. We help you select gifts around a unifying campaign theme.
We’ll work with you to build a campaign utilizing a selection of gifts, keeping in mind both who you’re targeting and how much you’ve budgeted for the campaign. If you have something in mind that isn’t part of our curated selection of gift sets, we’ll work with you to source the perfect products and build a gift you’ll be proud to send.
2. We build a branded portal for your team to use to send gifts to target accounts.
Once your gift selection is finalized, we’ll build a custom portal on our white label platform that includes all the features you’ll need. Whether you want to send prospects a specific gift or let them pick their gift, hyper-personalize your gifts or keep them generic, or send gifts one at a time or in larger batches, your portal will be built to help you meet the goals of your campaign.
3. We handle all the logistics so you can focus on building relationships with prospects.
When you’re ready to launch your campaign, all you’ll need to do is submit requests for your gifts to be sent, or send your target accounts a link where they can pick their gifts - we’ll handle the rest! We customize, package and dropship your gift, then let you know when it’s been delivered so you can follow up and continue cultivating great relationships.
The Craftom Gifting + Shipping Platform for B2B Sales Teams
The Craftom gifting platform for B2B sales teams is hosted on U-Gift™, our white-label gifting platform. We offer two different products, Send™ and Pick™; check out the features below to learn more about which platform is ideal for your ABM or B2B sales campaign.
SEND™ PRODUCT
Ideal for mailing to companies with onsite decision-makers
Send personalized one-off packages and campaigns to your prospects’ office addresses
Hyper-personalize each product with different logos, names, call-to-action messages and photos - whether shipping one or 500 packages at a time
Open, customizable platform: you choose your own products, personalization options and price-points unique to your internal platform
1,000+ customizable gifts and mailings from quality USA brands and manufacturers (YETI, Shinola, The North Face and more)
Personalized messages available with every send
Same-week ship-times on most personalized products
Monthly reports and monitoring
Plugs into most CRMs; including Salesforce, HubSpot and Microsoft Dynamics
No setup or platform fees
PICK™ PRODUCT
Ideal for mailing to companies with remote decision-makers
Email, message or text your prospects, clients and employees a branded link where they can pick, personalize and ship their customized gift to an address of their choice
Each gift box can be hyper-personalized with your brand, their brand, their name and a meaningful photograph - whether emailing one or 500 gifts at a time
Open, customizable platform: you choose gifts options, customization criteria and price-points unique to your customer-facing platform
1,000+ customizable gifts and mailings from quality USA brands and manufacturers (YETI, Shinola, The North Face and more)
Personalized messages available with every send
Same-week ship-times on most personalized products
Monthly reports and monitoring
Plugs into most CRMs; including Salesforce, HubSpot and Microsoft Dynamics
No setup or platform fees
Enhance Your ABM Strategy with Remote Gifting from Craftom
Ready to plan your next ABM marketing campaign and effectively reach remote decision makers? Fill out the form below to schedule a demo with a member of our sales team and chat more about what supplementing your B2B sales strategy with Craftom’s gifting platform could look like.